Tag Archives: marketing

Simplify & Consolidate – Allyson Jacobsen

SpreadLove In Organizations
SpreadLove In Organizations
Simplify & Consolidate - Allyson Jacobsen
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Be kind and honest to maximize your team’s growth and potential, which ultimately means your organization’s potential. Those are Allyson Jacobsen’s beliefs around leadership, ensuring we build a culture of love, and care so that people support one another, feel safe to try things, and be at their best to deliver on our purpose in healthcare. Hear Allyson’s story, and experiences across marketing and other functions always putting the patient at the center of what she does. We’re on a mission in healthcare to solve patients’ problems and we should never forget that noble cause.

“Never forget your purpose and passion”

MEET OUR GUEST Allyson Jacobsen Vice President of Marketing at TeraRecon.

Allyson Jacobsen is a Global Marketing Executive who has led award-winning teams across the U.S., Europe, and Asia that were the recipients of 5 Gold Quill IABC Awards for Applied Intelligence, Beyond Imaging, The Future of -Ray, and Make Time Mammo, in addition to a Ragan Video, Visual, & Virtual Award.

With over 20 years of expertise, her background in entrepreneurship and technology expands across industries, including Healthcare, bio-pharmaceutical, Financial Services, and Public Sector. She holds a Bachelor of Science degree from Christopher Newport University and a Master of Business Administration degree from Texas A&M University.

She has led large-scale marketing efforts and strategies on behalf of tech & medtech global corporations at several premiere industry events, including AWS re:Invent, GE’s Global Data Science Symposium, SXSW, and the Azure Cloud Summit. She is a dedicated educator and thought leader on AI across Healthcare, Pharma, and Marketing topics.

Allyson is also a passionate mentor and presenter on topics around Women in Technology, AI, and Digital Marketing Transformation. She was in the Top 10 Most Listened To Podcasts of 2020 with Outcomes Rocket on How Data Can Improve Patient Outcomes. Allyson is dedicated and driven to change the dynamics for the future by using visibility, diagnostic tools, and technology to help save lives across the World.

Transcripts

EPISODE TRANSCRIPT: Allyson Jacobsen

Naji Gehchan: Hello, leaders of the world. Welcome to “Spread Love in Organizations”, a podcast for purpose-driven healthcare leaders, striving to make life better around the world by leading their teams with genuine care, servant leadership, and love. I am Naji, your host for this podcast joined today by Allyson Jacobsen a Global Marketing Executive who has led award-winning teams across the U.S., Europe, and Asia that were the recipients of 5 Gold Quill Awards. With over 20 years of expertise, her background in entrepreneurship and technology expands across industries, including Healthcare, BioPharmaceutical, Financial Services, and Public Sector. She is…

Brutal Honesty with Realistic Optimism – Rob Brown

SpreadLove In Organizations
SpreadLove In Organizations
Brutal Honesty with Realistic Optimism - Rob Brown
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In this episode, you will hear from Rob Brown, CEO of a biotech, talking about the core element of any business: The TEAM. He takes us down memory lane, from his different positions as an executive in marketing, sales, and HR, from pharma to biotech…
A common thread on this journey seems to be relevant to any sector or business: Following a strategy is one thing but owning it first is quite another. To get to this point you need strong leadership, which he defined as: “put the cause and the team First”.

“Lead with brutal honesty and realistic optimism – Honest and transparent along the way, but also realistic and authentic.”

MEET OUR GUEST Rob Brown Chief Executive Officer at Brickell Biotech after having spent over 30 years at Eli Lilly and Company, where he most recently served as chief marketing officer (CMO) and senior vice president of marketing from 2009 through 2018.

Prior to his role as CEO and CMO, Rob held the position of vice president and chief marketing officer for Lilly USA from 2007 – 2009, where he partnered with the business units to ensure the company continued to develop industry-leading marketing capabilities, streamline and improve marketing processes, and transform marketing by building a consumer marketing center of excellence.

From 2003-2007, Rob was the executive director of marketing for the Intercontinental region, including responsibility for Europe. In addition, he held a variety of other leadership roles of increasing responsibility within sales, marketing and product management departments, including serving as general manager for China, where he helped the company establish its presence. During his tenure as GM, he managed a joint venture in Suzhou, oversaw the construction of Lilly’s first manufacturing facility and expanded the affiliate’s reach from 12 to 45 cities.

Rob joined the pharmaceutical industry after receiving a bachelor’s degree in economics from DePauw University and a master’s in business administration from Indiana University. Rob currently serves on the board of trustees of Franklin College.